Strategy in action

Our aim is to achieve earnings growth and improve return on capital. We have three strategic priorities in place to achieve this:


Revenue growth

Growing in developed and
emerging markets

We will achieve this by:

  • Growth in developed markets through displacement of gut casing
  • Volume growth in emerging markets where demand is rising
  • Price and value enhancement

Manufacturing efficiency

Optimising our use of existing assets
and investing in new technology

We will achieve this by:

  • Upgrading existing assets to improve efficiency
  • Bringing on new capacity using most-efficient technology
  • Improving raw material sourcing and cost management

Product differentiation

Differentiating ourselves through research
and development

We will achieve this by:

  • Investment in research and development
  • Product and process technology development
  • Unique collagen science knowledge built up over 50 years